By Thea Karuelina Pascual
The Ateneo Marketing Club (AMARC) hosted a learning session entitled: “Playing with Our Minds: Psychology in Marketing” last 03 December 2021, 3:00 to 5:00 PM (PST), via Zoom video conference.
Prof. Ma Isabelle Soriano-Lemen, Ph.D., RPSY of the Ateneo de Davao University discussed the roles and applications of psychology in Marketing. The session talked about specific topics such as color psychology and consumer behavior.
The talk was attended by over 100 Marketing students and 20 students and professors from the Panyapiwat Institute of Management in Thailand.
The engaging afternoon also had the opportunity to share their learning experiences from the talk and their cultures from the Philippines and Thailand.
The learning session is one of the initiatives of the Ateneo Marketing Club as it provides avenues for growth and exposure, and dedicates to their commitment to “Make our Mark” amidst challenges brought by the pandemic.
[Narrative Report from the Ateneo Marketing Club]